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If you are familiar with the traditional form of Noni Juice by companies such as Morinda, you must know that the price can be $40 per bottle. Well a lower cost equivalent alternative is now available!

Hawaiian Noni Juice Concentrate is another remarkable new product now available. For some time, a Noni juice product has been marketed by "Morinda," a company which has an exclusive agreement with the island of Tahiti to export the Noni grown there.

The scientific name for Noni is "morinda citrifolia". The ancient Hawaiian healers gave it the name "Noni". The noni plant also goes by the name of the Och Plant in India, Nonu in Samoa, Nono in Tahiti, Nhau in S.E. Asia and Cheese Fruit in Australia.

Noni is nutritious and was a dietary staple in some ancient cultures. References to Noni date back many centuries. Medicinal use of the Och plant is mentioned in ancient Sanskrit writings. The Noni plant is native to S.E. Asia and was introduced to the Polyesian Islands through the migration of natives. According to historians the Noni plant was considered sacred and was introduced to the Hawaiian Islands because of its medicinal uses. The Hawaiian's knowledge of the Noni plant and its uses has been handed down through generations, and has prompted many medical researchers to investigate and isolate the beneficial ingredients in Noni.

Dr. Ralph Heinicke pioneered the study of xeronine, and his research has lead to the understanding of why Noni has such a tremendous impact on the human body. Noni delivers a precursor called "Pro-Xeronine" to the body which the body then changes into "Xeronine" at the cellular level. Xeronine is naturally produced in the body in small amounts. The body uses it to activate some inactive enzymes that the body requires. Proteins are also regulated by xeronine.

Dr. Heinicke attributes some remarkable properties and benefits to the pro-xeronine in Noni. Dr. Heinicke and many other health practitioners consider Noni to be one of the most beneficial nutritional products available.